He BELIEVED He Could Save Millions of Lives. So He Did!

Would you think that this little man with the scraggly goatee and crippled leg could save millions of lives-and set up an institute to continue saving millions more?

That's what the little man with the scraggly goatee and crippled leg did! He declared a personal war on germs, microbes and infection. And he INTENSELY BELIEVED he could win it!

His name ... Louis Pasteur.

He developed pasteurization-which in the treatment of milk alone, has saved millions of babies! He developed vaccines to overcome the effects of deadly virus. He developed protective serums, anti-toxins, drugs, medicines-to save more millions of lives!

Prior to 1888, medical discoveries were made on a hit-or-miss basis by lone researchers. Louis Pasteur founded the Pasteur Institute in Paris where killer diseases were attacked by teams of trained scientists. He started a new era of scientific medical research.

He saved millions of lives and then established a medical research institute (which became the forerunner of many more) to keep on saving millions more lives throughout the entire world-because he INTENSELY BELIEVED he could!

And, because he converted his BELIEF into action!

If you BELIEVE you can, but do nothing-you will achieve nothing. Of course not! BELIEF is power. But power unused-accomplishes nothing.

Many people imagine that they BELIEVE, then do nothing but wait for success and abundance to happen! If they really BELIEVED, their BELIEF would motivate them to acting to fulfill their BELIEF! BELIEF is not magic! BELIEF is power- power to be used!

So . . . use it! Start now to put your BELIEF into action!

INTENSELY BELIEVE that you can do it- and you will have the power! 

He BELIEVED In Self-Improvement So He Improved Himself To Become One Of The Greatest Americans!

Benjamin Franklin was America's first self-made man. The early settlers may have come here seeking freedom, but they retained the rigid class system prevalent in England. Ben Franklin changed that, as he changed so many other things!

If he was to learn anything, he had to teach himself! If he was to achieve anything, he had to do it him- self! He INTENSELY BELIEVED that he could-so, of course, he did!

Born in Boston in 1706, Ben Franklin was the fifteenth of seventeen children of a poor candlemaker. He had little more than one year of actual schooling! He taught himself: philosophy, four languages, the classics, writing for publication, science, finance, politics, diplomacy!

He did all this while also devoting long hours to the urgency of making a living. And urgent it was. He had to go to work when he was twelve! When he was seventeen, he left Boston, couldn't find a job in New York, and went on to Philadelphia-walking most of the way!

He arrived with only a few pennies in his pocket, got a job as a printer, soon went into business for himself as a publisher-first of a newspaper, then a magazine-and, by the time he was only forty-two, had made a fortune and retired from business. Which lust goes to show what you can do with self-education and self-help if you INTENSELY BELIEVE you can do it!

And succeeding in business was only one of Ben Franklin's many achievements. After retiring from business at forty-two, he spent the next forty years serving his government, including twenty-five years negotiating important matters in England and France.

He debated the British about mishandling their American colonies and obtained the repeal of the hated Stamp Act, thus postponing the Revolutionary War for 10 years and giving the American colonies necessary time to organize and prepare.

Then when the Revolutionary War finally came, Ben Franklin went to France and first secured sup- plies for the colonies and, later, the open declaration of war by France as an ally of the colonies.

Franklin's powers of persuasion were so important in the history of this country and the founding of the original United States-being more responsible than any others in getting the Constitution ratified by the quarreling States-that we might profit here by learning how he did it. So here's how:

As a boy, he argued belligerently for his causes. Then he learned what I have emphasized so strongly in this blog: Argument and pressure create resistance! He found that the more he argued and the harder he pressed his views, the fewer people he convinced!

In exactly the same way as now explained in this blog, Ben Franklin began to ASK questions which would lead to negotiable responses and finally to the action he wanted. As soon as he stopped arguing and started ASKING, he became one of the greatest persuaders of all time!

Franklin was the foremost advocate of self- improvement. He INTENSELY BELIEVED: "God helps those who help themselves." When he was a young man he started a notebooks with a page headed by each desirable quality he wished to develop in his character and personality. Then he devoted a week to concentrating on each one, recording his failures in emphasizing that quality, and deciding how to improve still more. When he no longer had any personality or character failures to record in his notebook, he discontinued using it. He later attributed the great success he achieved to this character-building and personality-development technique. I highly recommend it to you!

At the early age of fourteen, Franklin INTENSELY BELIEVED he could be a great writer. So naturally he set about to become one! He copied the great es- says of famous writers and memorized them to improve his style. He worked constantly to improve his vocabulary. And so, in his time, Benjamin Franklin was the best known writer of the English-speaking world. His first great publishing success was Poor Richards Almanac(k) which he started when he was twenty-six and which later was credited with being the only printed matter in every American home.

Franklin's Autobiography is still one of the most widely read of all books.

He also was a noted scientist and inventor. A leading historian ranks Franklin with Newton as two of the most important scientists of the modern age. Every schoolboy knows that Franklin drew electricity from a cloud on a kite string but few people realize that Ben Franklin wrote one of the first text blogs on electricity. It was so important it was translated into foreign languages. He was the first to discover positive and negative electricity, without the knowledge of which there could be no electrical power today. He gave the world the concepts of the electrical battery, electrical charge, condenser and conductor. He invented a simple, safe, lightning rod which became almost a standard household item.

He didn't confine his scientific research and inventions to electricity. Franklin invented a wood-burning stove which contained a hot-air radiator. These efficient stoves were widely used for several centuries and still are used wherever coal or wood-burning stoves are needed to- day. He invented a kitchen stool that folded over to be- come a step ladder, and a mechanical hand for lifting objects from high shelves.

Franklin even invented bifocal glasses when he was seventy-eight years old and needed them himself. He made a study of water and became the pioneer of hydrodynamics. He also discovered that storms rotate while traveling forward. He charted the Gulf Stream. He discovered that water will boil at a lower temperature 126 in thinner air, as at high altitudes. He also discovered that light colored clothing repels heat and should be worn in the summer and in the tropics.

Franklin organized the first service club in America. In 1743, he founded the American Philosophical Society which really was a "scientific Society," a national academy of science, the first national library and museum, and the first patent office.

He also started the first regular police force, the first fire department, the first fire insurance company and the great Pennsylvania Hospital. He founded the college which was later to become the University of Pennsylvania.

Benjamin Franklin did all these things-and many more-because he INTENSELY BELIEVED he could. And, he greatly increased his achievements by be- coming a master in the art of persuasion because he used the success principles which now are given you in this blog!

He early learned, and this blog repeats for emphasis, that arguing and pressure create resistance. By ASKING questions which lead to negotible responses, you influence others to do what you want them to do! Franklin used the technique of ASKING to influence the decisions of great nations to make possible the very existence of our United States of America and to provide it with our Constitution which guarantees freedom and justice for all its citizens.

Benjamin Franklin proved how great is the persuasive power of ASKING! And he proved that INTENSE BELIEF can overcome all obstacles!

She BELIEVED She Was Appointed By God To Save France!

Anyone who has the slightest doubt about the tremendous power of INTENSELY BELIEVING should study this amazing story of Joan of Arc. Joan was a peasant shepherdess tending a small Hock of sheep. There was nothing unusual about her. She was just a plain little girl of twelve'.

Suddenly, she was filled with an INTENSE BELIEF! She had a vision that she was appointed by God to lead the armies of France to victory over England in the Hundred Years' War which had been going on for seventy- five years before she was born! A poor, little shepherd gifl to lead the armies of France! Her BELIEF became an ob- session-' she INTENSELY BELIEVED!

If we could believe in our ability to SUCCEED as INTENSELY as Joan of Arc BELIEVED........-we would succeed at ANYTHING we attempted! Just as Joan of 120 Arc did! Nothing could stop us! Just as nothing could stop Joan of Arc-not even the thirty-foot walls of the supposedly unconquerable bastion of Orleans.

She had her first intensive vision of victory when she was twelve. Then for the next five years she believed-INTENSELY BELIEVED-that she heard voices of Saints assuring her of her divine appointment with destiny.

When she was seventeen Joan went before the Dauphin Prince Charles and so INTENSE was her BE- LIEF in her divinely-appointed mission to save France that he outfitted her with a suit of shining armor and raised an army to follow her into battle!

So with her sword Hashing and her personal banner Hying she led the attack and conquered heavily fortified Orleans. A seventeen-year-old shepherd girl who INTENSELY BELIEVED she could do it!

And here is the place where we must emphasize that only INTENSE BELIEF in SUCCESS brings SUCCESS ... and just as surely, BELIEF in TRAGEDY brings TRAGEDY!

Joan of Arc, the conqueror, began to BELIEVE that she would be captured, betrayed and executed. And that is exactly what happened! She was burned at the stake as a heretic, sinner, idolator-this saintly young girl who had saved her country!

But betrayal, torture and death could not destroy the eternal glory of her years of divine belief. The Church made Joan of Arc a Saint.

Imagine a plain, little, peasant girl of twelve, tending a Hock of sheep-INTENSELY BELIEVING that 121 she could lead the army of France to victory in a war France had failed to win in seventy-five years before she was born!

Yet, at the age of only seventeen, because Joan Of Arc INTENSELY BELIEVED that she could-she SUCCEEDED in doing exactly that!

Before YOU decide that your lack of some- thing is keeping you from succeeding-your lack of education, lack of training, lack of money, lack of influence, or whatever “lack" you are using as an alibi-remember that Joan of Arc was a poor, unknown, uneducated, peasant girl of seventeen, who obviously lacked any military training-yet, because she was obsessed by an INTENSE BE- LIEF, she led the previously unsuccessful army of France to victory!

Her only qualification was INTENSE BE- LIEF that she could succeed!

Think what YOU can achieve if your BELIEF that YOU CAN SUCCEED is so intense that getting WHATEVER you want becomes such an obsession that you activate your BELIEF with SUCCESS TRAINING! In a later chapter, this blog will teach YOU how to develop that kind of INTENSE BELIEF! 

How To Get WHATEVER YOU WANT In Spite Of All Obstacles!

Here is the power which will enable you to succeed-to GET WHATEVER YOU WANT-in spite of all obstacles, all handicaps, all failures, all defeats. It is the POWER OF BELIEVING!

Without it, you are doomed to constant failure. With it, your success is assured-YOU WILL GET WHATEVER YOU WANT. The POWER OF BELIEVING will:

(1) Enable you to BE whatever you want to BE! What you ARE helps determine what you GET ..

(2) Enable you to DO whatever you want to DO! What you DO helps determine what you GET.

(3) Enable you to HAVE whatever you want to HAVE! Intensely BELIEVE and RECEIVE!

On what authority can I make such statements?

I make those statements on the authority of the Bible and of the Holy Scriptures of ALL of the great religions, past 110 and present, and ALL of the greatest thinkers, philosophers and psychologists throughout the entire history of mankind.

ALL of the great teachings and ALL of the greatest thinkers throughout ALL of history cannot ALL be wrong!

Here is the POWER-not just to conquer your fear of failure (which it instantly will do )-but to enable YOU to BE whatever you want to BE . . . to DO what- ever you want to DO ... to HAVE whatever you want to HAVE!

THIS . . . is what the POWER OF BELIEVING will do for YOU:

“As a man thinketh in his heart [as he INTENSELY BELIEVES] so IS he," says the Bible. The Bible also says, "ALL things are possible to him that BELIEVETH." That" s a strong statement, but it comes from a reliable source.

In fact, the power of INTENSELY BELIEVING is the basis of ALL of the great religions. Study the great religions and you will find the ONE thing they ALL have in common is the need for and the power of INTENSELY BELIEVING.

Buddha taught, “ALL that we are is the result of what we have thought [INTENSELY BELIEVED]."

Confucius taught, “The way of a superior man is three-fold: virtuous, he is free from anxieties; wise, he is free from perplexities; bold, he is free from fear." Through this wisdom of that great thinker runs the golden thread of INTENSE BELIEF.

The Koran of Mohammedanism emphasizes the need for and power of BELIEVING.

The blog you now are reading is not a blog about religion. I do not intend to intrude upon your personal beliefs. I just respectfully want to point out that the deepest convictions of all mankind in all religious faiths are centered in the need for and the power of BELIEVING. Everybody throughout all history can't be wrong! Therefore, I am sure we can conclude that INTENSELY BELIEVING is one of the greatest forces in the world! From the quotations just given, we are told on the highest authority that we actually become what we INTENSELY BELIEVE I

“As a man thinketh in his heart [INTENSELY BELIEVES] so IS he."

“ALL things are possible to him who believes."

This is the teaching of all religions.

"ALL that we are is the result of what we have thought [INTENSELY BELIEVED]."

Here is Universal Power in your own hands!

You can become what YOU want to become ... you can be what YOU want to be . . . you can achieve what YOU want to achieve-by INTENSELY BELIEVING that YOU can!

Study the miracle cures and you will find one motivation . . . INTENSE BELIEF!

Study the lives of all great men and women and you will discover always the same motivation . . . their own INTENSE BELIEF in their personal abilities, INTENSE BELIEF in their ultimate success. (You will find many actual examples in the next chapters.) Psychologists have proven that whatever the mind of man can conceive and BELIEVE-man can achieve!

William James, famed philosopher and psychologist of Harvard University, who is acknowledged as probably the greatest thinker of modem times, constantly taught that: "BELIEF CREATES THE ACTUAL FACT." He said, "In any project, the important factor is your BELIEF. Without BELIEF there can be no successful outcome. That is fundamental."

And William James further wrote: "If you only care enough for a result, you will almost certainly attain it. If you wish to be rich, you will be rich; if you wish to be learned, you will be learned; if you wish to be good, you will be good. Only you must, then, really wish [IN- TENSELY BELIEVE] these things, and wish them exclusively, and not wish at the same time a hundred other incompatible things just as strongly." IF YOU INTENSELY BELIEVE THAT YOU WILL GET WHAT YOU WANT-YOU WILL GET IT! Dr. Walter Scott, famous psychologist and President of Northwestern University, said, "Success or failure in business is caused more by MENTAL ATTITUDES than by mental capacities." In other words, your success in business is the result of YOUR INTENSE BELIEF that you will succeed-and is not dependent upon superior brainpower.

Then, what about will power? Many leading psychologists have no faith in will power alone. Their experiences prove that it is a person's DESIRE and IN- TENSE BELIEF that he or she will achieve that desire- which determines the success of that person. INTENSE BELIEF must be reinforced by will power, but it cannot be replaced by it.

As Bruce Barton said, "Nothing splendid has ever been achieved except by those who dared BELIEVE that something inside them was superior to circumstances."

And Emerson, one of the wisest men this nation has ever produced, said, "No accomplishment, no assistance, no training, can compensate for lack of BELIEF." He also wrote that every man reveals in his eyes the exact indication of his rank. You can just look at a man and tell how much he BELIEVES in himself and what he stands for.

Now let's take our case for BELIEF all the way to the United States Supreme Court. The decision ... by the late Justice Cardozo: "We are what we BELIEVE we are."

Or let's ask a great American thinker and poet, Henry Wadsworth Longfellow. He wrote: "Perseverance [based on INTENSE BELIEF that you will succeed] is a great element of success. If you only knock long enough at the gate [of Success] you are sure to wake up some- body."

The famous preacher-psychologist-writer, Dr. Norman Vincent Peale, says, "Think success, visualize success, and you will set in motion the power force of the realizable wish [INTENSE BELIEF]. When the mental picture or attitude [INTENSE BELIEF] is strongly enough held, it actually seems to control conditions and circumstances."

Yes, you are or you become what you IN- TENSELY BELIEVE. You never can be better, more successful or bigger than you BELIEVE you can! A farmer exhibited at a County Fair a pumpkin grown in the exact shape of a two-gallon jug. "When this 114 pumpkin was no bigger than my thumb," he explained, "I stuck it in the jug and just let it grow. When it filled the jug, it quit growing." What the waUs of the jug did to the pumpkin, our BELIEFS do to us!

Our INTENSE BELIEFS shape-and limit- our lives just as the jug shaped and limited the size of the pumpkin. We can never be bigger than we INTENSELY BELIEVE.

So let me repeat-so that you never will forget it: All of the great religions and"the greatest thinkers, philosophers and psychologists in the entire history of the world agree that we are or will become exactly what we INTENSELY BELIEVE!

The principle of BELIEVING is like dialing a telephone. You get what you dial. If you dial the wrong number (fear, sickness or failure) that's what you will get. You will get it automatically-not as a trick of Fate but because you dialed it yourself. If you dial (by IN- TENSELY BELIEVING) happiness, success, health, love, riches, popularity, power, fame-you will get exactly what you dial-not because you are lucky, but because you dialed it yourself by INTENSELY BELIEVING. BELIEF in their ability to succeed is the one basic, essential characteristic of all successful people! You become what you BELIEVE to the exact extent of the INTENSITY of your BELIEF. That's why it is so important to BELIEVE INTENSELY. You cannot achieve your goal by a casual, indifferent, occasional be- lief. Your BELIEF must be INTENSE. "As a man thinketh in his heart so is he," says the Bible. You have to think [BELIEVE INTENSELY] "in your heart." The Bible 115 didn't emphasize that you must BELIEVE INTENSELY "in your heart" just to teach meaningless words. No, the Bible meant to state, as a definite requirement, that YOU MUST BELIEVE INTENSELY.

As we shall discuss in later chapters, your conscious mind must BELIEVE with such white-hot intensity that the exact image of what you want will be burned deeply into your subconscious mind which then will use its unlimited powers to achieve for you your greatest desires! YOU MUST BELIEVE INTENSELY.

In this connection it might be well to repeat the instructions of philosopher and psychologist William James: “ ••• not to wish at the same time for a hundred other incompatible things just as strongly."

You will deepen your BELIEF by concentrating INTENSELY on one desire or, at most, several compatible desires. And when I say “concentrate," I mean deeply thinking about your INTENSE BELIEF, not just a few times a day, but hundreds of times a day! Remember you are a living advertisement of the contents of your mind . .. and “heart." "As a man thinketh in his heart [INTENSELY BELIEVES] so is he." Remember, too, that if you are not accomplishing what you should, it is because you do not really "think in your heart" that you can do it. You do not INTENSELY BELIEVE you can do it. Therefore, you do not do it.

I gave the following illustration in my blog, Thoughts to Build On: A little boy who lived in the moun- tains found an eagle's nest high on a rocky crag. In the nest was just one eagle's egg. The boy took the egg home and placed it in a hen's nest under a setting hen. The' 116 eagle's egg hatched along with the chicken eggs and the baby eaglet played with the baby chicks and of course thought he was just like them-a chicken.

Since he BELIEVED he was a chicken he, of course, lived and acted like a chicken. He did not try to fly but remained with the chickens in the fenced-in chicken yard. Yet as the eagle grew bigger and stronger there seemed to be something inside him that made him feel he was not just a chicken-and he felt the urge to fly. Because he BELIEVED he could.-he COULD!

So he stretched his mighty wings and began to fly . . . higher . . . higher . . . higher . . . until he reached his new home on top of a lofty mountain. Because he BELIEVED in a greater destiny-he knew he was not a chicken, confined to a dirty chicken yard. Because he BELIEVED-his belief released his real powers! He now lived on the highest pinnacle and soared through the bright, blue sky as the proud symbol of courage and freedom-the American Eagle!

The most powerful forces of nature are the in- visible ones: heat, sound, electricity, gravity-just as the most powerful forces of man also are invisible: love, thought, desire, BELIEF. You see and feel only their powerful effects.

In the next chapters, you will learn what a mighty force is this invisible power of INTENSELY BELIEVING that YOU CAN SUCCEED. We shall examine the exciting, inspiring, real-life stories of men and women whose achievements were so great as to almost be miracles -because they used their tremendous POWER OF BELIEVING! 

How To FAIL Your Way To SUCCESS!

Those of us who have FAILED actually thousands of times in the necessary process of finding out what would not work in order to be sure what would work- wish we could explain the necessity of failing hundreds or perhaps thousands of times, to those "INSTANT FAILURES" who whine and gripe because they have FAILED a few times!

The "INSTANT FAILURES" get discouraged and quit trying before they find out that failing is a necessary learning process in order to succeed! It is impossible to be a big success without failing sometimes. To hear their complaints, one would think that their entire future was ruined because they FAILED in their few half-hearted attempts to accomplish some minor objective! So they quit trying after only a few-or a few dozen-failures!

These "QUICK QUITTERS" start looking for excuses as soon as they fail a few times. They are so disappointed and discouraged that they mentally panic in FEAR that they never can succeed (in the kind of system in which millions of people are succeeding every day!).

Do these "INSTANT FAILURES" try to change (improve) themselves-to do what this blog teaches, for example-so that they will succeed as millions of others are· succeeding? No! Certainly not! They don't want to change themselves!

They want to change the system! "Down the Establishment!!!", they shout (to distract attention from their failure).

It is far easier for an unsuccessful individual to change himself, than it is for that unsuccessful individual -or any group of such unsuccessful individuals-to change the world (or any substantial part of it) . The root of much-perhaps most-of the social, civil, student, racial unrest (and its disruptive manifestations) is a "failure psychosis" which results initially from FEAR OF FAILURE.

We could go into more complex detail by explaining that FEAR OF FAILURE threatens the sense of "personal adequacy" which thus undermines a "hyper- sensitive ego" and starts a chain of "overcompensating responses" resulting in exaggerated kinds of "radical behavior."

But there is no need for complex explanations. All that is required is the simple knowledge that FAILURE is not something you should FEAR-but just the opposite: FAILURE is something you USE TO SUCCEED!

To put it even more simply: YOU CAN FAIL YOUR WAY TO SUCCESS!

In fact, FAILURE is one of the most effective methods which you can use to succeed!

FAILURE should not be feared and avoided; FAILURE should be accepted and used!

Let's learn how-from the man who FAILED more times than any other person who ever lived!

Thomas Edison FAILED more than anyone else. As a result, he knew more things that wouldn't work than anyone else. So with that kind of information, naturally he SUCCEEDED more than anyone else! He patented 1,093 inventions.

These were not insignificant discoveries, either!

He first invented a stock ticker and printer which he marketed for $40,000. Then he used this money to make a business of inventing things by employing any expert who could add specialized knowledge to his own so he could invent more and better things-faster. As he received more and more money he spent it all on salaries, equipment, experiments-and, more often on FAILURES through which he learned what would not work so he could perfect an invention which would work.

Have you ever FAILED? Congratulations!

Now you know one thing which won't work. Edison, after a long series of FAILURES once remarked, "Now we know 1,000 things that won't work, so we're that much closer to finding what will." Edison actually FAILED his way to SUCCESS!

Edison even deliberately blew up expensive machinery which would require all his capital to replace. Why? To find out how much stress it would stand before it blew up! Then he could build a better machine which would stand up under much more stress.

Are you worried about FAILURE? Perhaps you aren't FAILING enough to find out enough things that won't work so you can learn what will work and thus succeed more rapidly! Remember, you've got to try! You can't get a hit with your bat on your shoulder I And remember that because Edison tried 18 hours a day, he invented 1,093 items worth patenting- and worth millions of dollars to him and incalculable benefits to mankind. Thomas Edison invented the phonograph which captured sound on records. He invented the incandescent light bulb which lighted the world. He invented the movies, the microphone, mimeograph, and medical fluoroscope.

These inventions were the result of hard work, not flashes of inspiration! As he said, "Genius is 1% inspiration and 99% perspiration." And he proved it by working 18 hours a day!

He worked ten years to invent the nickel-iron- alkaline storage battery I

He and his staff tested and classified 17,000 varieties of plants before they succeeded in extracting latex in substantial quantities from just one of them! When YOU are willing to FAIL 17,000 times in order to succeed ONCE-you'll be beginning to learn the VALUE of FAILURE!

Thomas Edison patented 1,093 inventions even though he attended school for only six months! Did YOU attend school for longer than six months? What have YOU accomplished lately?

Edison succeeded because he used the success principles given you in this blog. In fact, he INVENTED many of them! But instead of ASKING people, he ASKED 108 actual tests. And, as this blog has taught you, when the answer was "No," he immediately asked "Why?" his test failed. When he learned "Why"-he succeeded!

And, in dealing with people, if you answer their "No" by ASKING "Why," sooner or later you will find out why-and that answer will lead you straight to your success in getting whatever you want!

Thomas Edison intensely believed in FAILING his way to SUCCESS! You will not be willing, in just one experiment, to make 17,000 tests that FAIL unless you intensely believe that even after 17,000 failures you still will succeed! The LAW OF AVERAGES guarantees that if you learn from your failures and continue to try-you ultimately will succeed.

YOU, too, can FAIL YOUR WAY TO SUCCESS when you accept failure for what it is-a means of learning (what not to do!).

Then you will accept failure, not as a disgrace, but merely as one of life's lessons. You should eagerly learn from failure, realizing that failure is the best teacher be- cause it is convincing and often very impressive (like losing a lot of money, for example).

When you fail ... and learn from your failure ... and try again-YOU OUTLAST DEFEAT! That is one of the most important success lessons. Learn it. Live by it. It guarantees your success! We shall devote the next section of this SUCCESS COURSE to teaching you-through real life stories:

(1) How to fail your way to Success

(2) How to outlast defeat

(3) How to succeed in spite of all obstacles

(4) How to GET WHATEVER YOU WANT

How to Conquer Your Fear of Failure?

In the preceding chapter, you learned how to use the LAW OFAVERAGES to GUARANTEE that you will get WHATEVER you want.

You learned how to get WHATEVER you want by using the simple and easy ASKING method of Personal Influence Psychology.

You also learned that, according to the LAW OF AVERAGES, many people will readily do what you reasonably ASK-but that some people will refuse at first until you make them sure that they will benefit and cannot lose, and then they also will do what you ASK.

Then you learned the necessity of accepting the inevitable routine failures in life (including a lot of people refusing to do what you ASK) and continuing, completely unperturbed by temporary failures, to cheerfully and confidently ASK until you get whatever you want in life.

Knowing that the LAW OF AVERAGES will GUARANTEE your ultimate success, enables you to conquer your fear of failure.

YOU MUST CONQUER YOUR FEAR OF FAILURE in order to get whatever you want . .. happiness . . . love . . . success . . . wealth . . . influence . . . power. . . popularity . . . fame . . . whatever you want in life.

The first step in conquering your fear of failure is to realize that failure is simply a routine event which happens to everybody in some degree almost every day- and often many times a day!

As they say in sports: you win some and you lose some!

The biggest reason for permanent failure-or even for prolonged failure-is that tender, timid people think of failure as something to be avoided! They try to avoid failure by never attempting to accomplish anything!

And, of course, that assures failure!

Even if you are one of those tender, timid people, you cannot avoid failing some of the time!

If YOU now are one of those tender, timid people, that fact alone will assure your failure, because being AFRAID OF FAILURE attracts failure like a mag- net! Fear of failure assures failure!

This is why tender, timid people FAIL:

(1) Tender, timid people think of failure as something to be avoided.

(2) Tender, timid people are ashamed of failure.

(3) Tender, timid people feel that they are disgraced by failure.

(4) Tender, timid people are disappointed by failure.

(5) Tender, timid people are discouraged by failure.

(6) Tender, timid people panic when con- fronted by failure ..

(7) Tender, timid people fear failure.

(8) Tender, timid people quit trying because of failure.

It is obvious that tender, timid people who are AFRAID OF FAILURE, actually assure their own failure by being afraid to really try to succeed, and thus in seeking to avoid failure, they miss unlimited opportunities which lead directly to success! They actually avoid success!

Every time you FAIL in trying to accomplish something-you simply have taken another step on the mad to SUCCESS! Yes, it may be a stumbling step-but this blog will teach you to STUMBLE FORWARD! Even if you should stumble and fall on your way to success, this blog will teach you to F ALL FORWARD!

SUCCESS is largely a matter of STUMBLING FORWARD ... FALLING FORWARD and GETTING UP whenever you fall down!

Failure is an inevitable . .. a necessary and a useful . . . part of being successful. You learn more from failing than from succeeding because failure impresses you with what not to do- and it impresses you more memorably than succeeding (for succeeding soon will become routine to you). A sock on the jaw is more impressive and more memorable than a pat on the back!

FAILURE CONDITIONS YOU FOR SUCCESS! It strengthens you to overcome adversity. You've got to learn how to fail successfully! It is through failing that you learn to succeed! It is important to learn the valuable lessons taught by failure. Failure teaches you what won't work, so if you fail often enough you will know all of the things which won't work. Then just eliminate what won't work and you have your Master Success Plan which you know will work!

What is equally important in learning the lessons of failure, is to obtain the mental-emotional conditioning of failure! FAILURE teaches you to “take it!"

Did you ever hear of a boxing champion who never had been hit? And hit hard?

Or a star football back who hadn't been tackled? Hard?

Or a salesman who sold every prospect?

Having been sales counsel to 102 corporations, let me tell you how salesmen FAIL their way to SUCCESS. In selling (depending upon the cost-profit ratio) a sales- man can FAIL to sell 9 out of every 10 prospects-and still make a fortune! A salesman does not have to sell ALL prospects ... or even to sell MOST prospects ... but only to sell just ENOUGH prospects to get rich!

In some businesses, a salesman can get rich if he fails to sell every prospect except one a week! I know of successful businesses which give each salesman a sales quota of only three sales per week, which means that the acceptable rate of FAILURE is to FAIL to sell every prospect except THREE every week!

There are some instances when only one sale in a lifetime made a millionaire!

The point to remember is: You do not have to succeed ALL of the time . .. you do not even have to succeed MOST of the time . . . but you ONLY have to succeed ENOUGH of the time-to get WHATEVER you want!

You can FAIL your way to SUCCESS!

Consider the “99-failures-to-one-success" failure ratio in advertising. You can get very rich in advertising by failing to sell 99% of the time!

Huge fortunes are invested daily in advertise- ments which are certain to FAIL even to attract the AT- TENTION of 90% of the time!

Huge fortunes are invested daily in advertise- ments which are certain to FAIL even to attract the AT- TENTION of 90% of the possible readers! So the adver- tiser starts with an expected 90% FAILURE rate! Then of the 10% of the people who actually LOOK at the ad at all, only a small percent READ it-and a very small percent actually BUY what is advertised. But that is ENOUGH!

So, in advertising you can FAIL 99% and only SELL 1 %-and get very rich!

So what is all this foolishness about FAILURE being something to AVOID?

FAILURE is an inevitable . . . a necessary and a useful . . . part of being SUCCESSFUL!

You do not have to succeed ALL of the time you do not even have to succeed MOST of the time you ONLY have to succeed ENOUGH of the time- to get WHATEVER you want!

In the next chapter you will learn HOW TO FAIL YOUR WAY TO SUCCESS! 

How To Use The Law of Averages To GUARANTEE Your Success

When you ASK enough people for whatever  you reasonably want-the LAW OF AVERAGES will  GUARANTEE your success. It will make you successful,  rich, popular and famous!

You start with a simple rule of success: “A wise man knows everything-a shrewd man knows EVERYBODY" At least everybody who is worth his knowing. And everybody is worth knowing.

How do you get to know everybody who is worth your knowing?

One thing you can count on, they probably aren't going to seek you first . . . so you are going to have to contact them first!  

The best way is to write them-or if they and the reasons you are using to establish your contacts are sufficiently important, send them telegrams. Either letters or telegrams, using the ASKING techniques of Personal Influence Psychology almost always will be read and usu- ally acted upon. (I say "usually acted upon" because that's where the LAW OF AVERAGES comes in. We'll discuss that later.)

Telegrams are almost always sure-fire attention getters and action getters. The longer the telegram, the more attention it gets! .

I know because I once needed the help of the federal government. I believe in starting at the top. (You get better action when the head man assigns your request, even if he does not act on it personally.) So I sent a five- page telegram to the President of the United States. Result? A government official came to see me the next day!

My cost? Merely several dollars! Had I written a letter, it would have been one of thousands, but my telegram prob- ably was only one of a relatively few five-page telegrams the President got that morning. And it used the ASKING techniques described in this blog, so even if the President did not see it personally, it was assigned to someone who gave it prompt-and favorable-attention.

What about telephone calls? They are a fast and excellent means of communication. Built for establishing initial and permanent contacts, use letters and telegrams which give your name and address as a clear, permanent record. Letters and telegrams also are more complete and convenient for forwarding by the important recipient to a subordinate who actually will do the work.

And they can be proudly shown to others if they contain a deserved commendation.

For example: A department of my city government had promptly and efficiently complied with my request for a special service. So I wrote the Mayor a letter of glowing commendation and appreciation, asking him to pass along my compliments to the department involved. I could have not bothered to thank anybody. Or, I could have directly thanked the department. But by writing the Mayor, I maintained a friendly contact with him. Naturally, he was pleased that his Administration was so profusely complimented. Obviously, he showed my complimental), letter to others as evidence of citizen (voter) approval. (More favorable contacts!) Then, of course, he passed along my letter to the department involved, prob- ably adding some commendation of his own, which would gain for me additional goodwill from the department. All this from just one easily-written letter!

So, in constantly enlarging your field of con- tacts with more and more important people, write or telegraph using the Personal Influence Psychology taught in this blog.

Be sure to compliment. Secretaries and sub- ordinates don't dare throwaway a letter or telegram glowingly complimenting and commending their bosses! And your COMPLIMENTS always will make a favorable impression.

Then, offer cooperation if, by any stretch of your imagination, you can do so. Even the most important people will welcome sincere cooperation from anybody who will help them to get what they want. In any event, they will consider your offer of cooperation-and thus you will have intensified your contact.

Most important, ASK the person whom you write or telegraph to do something! This greatly intensifies your contact because it gets him involved with you. First, he has to consider and decide if he will do what you ASK. Then if he decides to do it, he has to consider and decide how and when to do it. And should he decide not to do what you ASK-if you have used the Personal Influence Psychology in this blog-he will feel obligated to advise you and explain why. A person just cannot ignore a letter or telegram which uses ASKING methods in the courteous, complimentary manner described in this blog.

Finally, be sure to confidently express your BELIEF that he will do what you ASK. That's how to use the Personal Influence Psychology of ASKING to establish your initial contact with people whom you should know and whom you want to know you!

You personally should know and be well- known by at least the one hundred most important people in your city. The bigger you want to succeed, the more you must expand that list to include your industry, your state and nation. Don't get stuck in one place! Expand your contacts-everywhere!

The wider and more important are your contacts, the bigger will be your reputation and the more valuable you will be to other people. When you can casually say, “I am in contact with the President (or the Governor, head of a large organization, or others of known importance) on another matter, and I shall be glad to see if I can get his help in what you want to do" . . . when you honestly and confidently can say that-you establish yours~lf as a positive power source!

Remember this: Establishing contacts will do you little good unless you follow the techniques on the preceding pages to get important people involved with you so that you will be well-known to them. This also requires that you constantly, consistantly and deliberately maintain all of your important contacts. This means constant follow- ups by letters, telegrams, telephone or personal calls. All of this takes time-a lot of time-every week, every month, year after year.

But, you will say that I wrote that success is easy! Let me assure you again: Success is easy! Success is simple! Success is certain-if you use the success methods in this blog. But I do not promise that achieving success will not be time consuming-because it is. The success methods taught in this blog are the easiest, simplest, surest way to success, wealth, popularity, fame, love- WHATEVER you want in life-in unlimited abundance!

But you still have to thoroughly learn and constantly use these success methods. And I do mean thoroughly learn and constantly use all of them! You cannot read this blog lust once and expect that by some hocus-pocus you suddenly will be successful. Nor can you expect to succeed the first time you try, every time you try.

That's why using the LAW OF AVERAGES is a necessary part of your Success Plan!

The LAW OF AVERAGES simply means that when you ASK any number of people (using the ASKING methods taught in this blog), some percentage of those people will do what you ASK. The more often and the more effectively you use ASKING methods of Personal Influence Psychology, the greater will be the number of people who will do what you ASK.

It therefore follows that to achieve the greatest possible success you must do two things:

1. Thoroughly learn, practice and use the ASKING methods and all the success techniques taught in this blog. This will assure your getting the greatest percentage of people to do what you ASK.
2. ASK more and more people! Always have an abundance of contacts. The LAW OF AVERAGES is based on the number of people you ASK. The more people you ASK, the more you will get of WHATEVER you want!

Thus by combining the ASKING methods taught here with the LAW OF AVERAGES your success is assured! If you do this, you can't lose! You can't fail! You are sure to be successful! Not all of the time of course-but enough of the time to GET WHATEVER YOU WANT!

By knowing that the LAW OF AVERAGES will assure the success of your use of Personal Influence Psychology, you don't panic at a "No" reply to what you ASK. You naturally expect some "No" replies. Everybody is not going to do what you ASK the first time you ASK them. Some people never are going to do what you ASK- because it actually is impossible for them to do so. This should not disturb you in the least, because you know that if you constantly use the ASKING methods on more and more people, the LAW OF AVERAGES will guarantee that enough people will do what you ASK to make you a great success!

The LAW OF AVERAGES will produce more and more abundance for you as you increase the number and quality of the people you ASK for whatever you want. To increase the number of your contacts you must "go where the people are" . you must write more people more ASKING letters and send them more ASKING telegrams ... you must make more ASKING phone calls . . . you must meet more people personally (by being introduced by a mutual friend or by introducing your- self). Whenever you make a contact (new or follow-up), you must use your ASKING methods to get the other person involved in cooperating with you in helping you achieve what you want to accomplish.

To increase the quality of your contacts, do everything suggested in the preceding paragraph, but concentrate on making and maintaining contacts with successful people who have influence, money and a wide range of important contacts of their own. In the words of the financial counselors, “Co where the success and money is!"

Go in person . . . go by mail . . . go by telegraph . . . go by telephone ... but GO! As all success trainers ad- vise, you've got to throw your body around! Which means you've got to get up, get out, and get among' em!

Remember the wise words of the Chinese sage, How Tu Du: “Man who sits in chair, always on bottom."

If you want to completely eliminate forever the fear of failure-keep your success production line always filled with valuable contacts. Then if it should happen that one of your contacts positively cannot help you get what you want-you can turn to any of several hundred other important contacts, many of whom can and will cooperate with you when you compliment them ... ASK them . . . intensely believe that they will cooperate with you ( after you first offer to cooperate with them).

Then you can be sure that one success after another will come continuously to you from your SUCCESS PRODUCTION LINE which you keep always filled with valuable contacts and from which you manufacture success by your constant use of the ASKING methods and other Personal Influence Psychology techniques taught by this blog.

When you read, in the preceding paragraph, that “one success after another will come continuously to you from your SUCCESS PRODUCTION LINE" . . . that is a fact. But it does not mean that, among the successes which will How continuously to you, there will not also be some failures.

Of course you will fail some of the time! You should not expect to succeed the very first time in every thing you attempt.

If you do not fail some of the time, you are attempting too little! And will accomplish nothing worth- while!

There are some timid people who will urge you to prepare yourself so well that it is impossible to fail. That will condemn you to the mediocrity of endles preparation and instill a fear of failure which, itself, will prevent your even attempting-and therefore ever achieving- the big, important, worthwhile goals in life! As they say in sports: “You win some and you lose some."

We shall devote the next several chapters to the certainty, the necessity and especially the advantages of losing some!

Beginning right now, we shall ELIMINATE FOREVER YOUR FEAR OF FAILURE!!!