When you ASK enough people for whatever you reasonably want-the LAW OF AVERAGES will GUARANTEE your success. It will make you successful,
rich, popular and famous!
You start with a simple rule of success: “A wise man knows everything-a
shrewd man knows EVERYBODY" At least everybody who is worth his knowing.
And everybody is worth knowing.
How do you get to know everybody who is worth your knowing?
One thing you can count on, they probably aren't going to seek you
first . . . so you are going to have to contact them first!
The best way is to write them-or if they and the reasons you are using
to establish your contacts are sufficiently important, send them telegrams. Either
letters or telegrams, using the ASKING techniques of Personal Influence
Psychology almost always will be read and usu- ally acted upon. (I say "usually
acted upon" because that's where the LAW OF AVERAGES comes in. We'll discuss
that later.)
Telegrams are almost always sure-fire attention getters and action getters.
The longer the telegram, the more attention it gets! .
I know because I once needed the help of the federal government. I believe
in starting at the top. (You get better action when the head man assigns your
request, even if he does not act on it personally.) So I sent a five- page telegram
to the President of the United States. Result? A government official came to see
me the next day!
My cost? Merely several dollars! Had I written a letter, it would
have been one of thousands, but my telegram prob- ably was only one of a relatively
few five-page telegrams the President got that morning. And it used the ASKING techniques
described in this blog, so even if the President did not see it personally, it
was assigned to someone who gave it prompt-and favorable-attention.
What about telephone calls? They are a fast and excellent means of communication.
Built for establishing initial and permanent contacts, use letters and telegrams which give your name and address as a clear, permanent record. Letters and
telegrams also are more complete and convenient for forwarding by the important
recipient to a subordinate who actually will do the work.
And they can be proudly shown to others if they contain a deserved
commendation.
For example: A department of my city government had promptly and
efficiently complied with my request for a special service. So I wrote the
Mayor a letter of glowing commendation and appreciation, asking him to pass
along my compliments to the department involved. I could have not bothered to thank
anybody. Or, I could have directly thanked the department. But by writing the Mayor,
I maintained a friendly contact with him. Naturally, he was pleased that his
Administration was so profusely complimented. Obviously, he showed my complimental), letter to others as evidence of citizen (voter) approval. (More
favorable contacts!) Then, of course, he passed along my letter to the
department involved, prob- ably adding some commendation of his own, which
would gain for me additional goodwill from the department. All this from just
one easily-written letter!
So, in constantly enlarging your field of con- tacts with more and
more important people, write or telegraph using the Personal Influence Psychology
taught in this blog.
Be sure to compliment. Secretaries and sub- ordinates don't dare throwaway
a letter or telegram glowingly complimenting and commending their bosses! And
your COMPLIMENTS always will make a favorable impression.
Then, offer cooperation if, by any stretch of your imagination, you
can do so. Even the most important people will welcome sincere cooperation from
anybody who will help them to get what they want. In any event, they will
consider your offer of cooperation-and thus you will have intensified your
contact.
Most important, ASK the person whom you write or telegraph to do something!
This greatly intensifies your contact because it gets him involved with you. First,
he has to consider and decide if he will do what you ASK. Then if he decides to
do it, he has to consider and decide how and when to do it. And should he decide
not to do what you ASK-if you have used the Personal Influence Psychology in this
blog-he will feel obligated to advise you and explain why. A person just cannot
ignore a letter or telegram which uses ASKING methods in the courteous, complimentary
manner described in this blog.
Finally, be sure to confidently express your BELIEF that he will do
what you ASK. That's how to use the Personal Influence Psychology of ASKING to establish
your initial contact with people whom you should know and whom you want to know
you!
You personally should know and be well- known by at least the one
hundred most important people in your city. The bigger you want to succeed, the
more you must expand that list to include your industry, your state and nation.
Don't get stuck in one place! Expand your contacts-everywhere!
The wider and more important are your contacts, the bigger will be
your reputation and the more valuable you will be to other people. When you can
casually say, “I am in contact with the President (or the Governor, head of a
large organization, or others of known importance) on another matter, and I shall
be glad to see if I can get his help in what you want to do" . . . when you
honestly and confidently can say that-you establish yours~lf as a positive
power source!
Remember this: Establishing contacts will do you little good unless
you follow the techniques on the preceding pages to get important people
involved with you so that you will be well-known to them. This also requires that
you constantly, consistantly and deliberately maintain all of your important
contacts. This means constant follow- ups by letters, telegrams, telephone or
personal calls. All of this takes time-a lot of time-every week, every month, year
after year.
But, you will say that I wrote that success is easy! Let me assure you
again: Success is easy! Success is simple! Success is certain-if you use the
success methods in this blog. But I do not promise that achieving success
will not be time consuming-because it is. The success methods taught in this blog
are the easiest, simplest, surest way to success, wealth, popularity, fame, love-
WHATEVER you want in life-in unlimited abundance!
But you still have to thoroughly learn and constantly use these success
methods. And I do mean thoroughly learn and constantly use all of them! You cannot
read this blog lust once and expect that by some hocus-pocus you suddenly
will be successful. Nor can you expect to succeed the first time you try, every
time you try.
That's why using the LAW OF AVERAGES is a necessary part of your
Success Plan!
The LAW OF AVERAGES simply means that when you ASK any number of
people (using the ASKING methods taught in this blog), some percentage of those
people will do what you ASK. The more often and the more effectively you use ASKING
methods of Personal Influence Psychology, the greater will be the number of people
who will do what you ASK.
It therefore follows that to achieve the greatest possible success
you must do two things:
- Thoroughly learn, practice and use the ASKING methods and all the success techniques taught in this blog. This will assure your getting the greatest percentage of people to do what you ASK.
- ASK more and more people! Always have an abundance of contacts. The LAW OF AVERAGES is based on the number of people you ASK. The more people you ASK, the more you will get of WHATEVER you want!
Thus by combining the ASKING methods taught here with the LAW OF
AVERAGES your success is assured! If you do this, you can't lose! You can't fail!
You are sure to be successful! Not all of the time of course-but enough of the time
to GET WHATEVER YOU WANT!
By knowing that the LAW OF AVERAGES will assure the success of your
use of Personal Influence Psychology, you don't panic at a "No" reply
to what you ASK. You naturally expect some "No" replies. Everybody is
not going to do what you ASK the first time you ASK them. Some people never are
going to do what you ASK- because it actually is impossible for them to do so. This
should not disturb you in the least, because you know that if you constantly
use the ASKING methods on more and more people, the LAW OF AVERAGES will guarantee
that enough people will do what you ASK to make you a great success!
The LAW OF AVERAGES will produce more and more abundance for you as
you increase the number and quality of the people you ASK for whatever you
want. To increase the number of your contacts you must "go where the
people are" . you must write more people more ASKING letters and send them
more ASKING telegrams ... you must make more ASKING phone calls . . . you
must meet more people personally (by being introduced by a mutual friend or
by introducing your- self). Whenever you make a contact (new or follow-up), you
must use your ASKING methods to get the other person involved in cooperating with
you in helping you achieve what you want to accomplish.
To increase the quality of your contacts, do everything suggested
in the preceding paragraph, but concentrate on making and maintaining
contacts with successful people who have influence, money and a wide range of
important contacts of their own. In the words of the financial counselors, “Co
where the success and money is!"
Go in person . . . go by mail . . . go by telegraph . . . go by
telephone ... but GO! As all success trainers ad- vise, you've got to throw
your body around! Which means you've got to get up, get out, and get among' em!
Remember the wise words of the Chinese sage, How Tu Du: “Man who sits
in chair, always on bottom."
If you want to completely eliminate forever the fear of failure-keep
your success production line always filled with valuable contacts. Then if it
should happen that one of your contacts positively cannot help you get what you
want-you can turn to any of several hundred other important contacts, many of
whom can and will cooperate with you when you compliment them ... ASK them . .
. intensely believe that they will cooperate with you ( after you first offer
to cooperate with them).
Then you can be sure that one success after another will come
continuously to you from your SUCCESS PRODUCTION LINE which you keep always filled
with valuable contacts and from which you manufacture success by your constant
use of the ASKING methods and other Personal Influence Psychology techniques taught
by this blog.
When you read, in the preceding paragraph, that “one success after
another will come continuously to you from your SUCCESS PRODUCTION LINE" .
. . that is a fact. But it does not mean that, among the successes which will
How continuously to you, there will not also be some failures.
Of course you will fail some of the time! You should not expect to succeed
the very first time in every thing you attempt.
If you do not fail some of the time, you are attempting too little!
And will accomplish nothing worth- while!
There are some timid people who will urge you to prepare yourself so
well that it is impossible to fail. That will condemn you to the mediocrity of
endles preparation and instill a fear of failure which, itself, will prevent your
even attempting-and therefore ever achieving- the big, important, worthwhile
goals in life! As they say in sports: “You win some and you lose some."
We shall devote the next several chapters to the certainty, the necessity
and especially the advantages of losing some!
Beginning
right now, we shall ELIMINATE FOREVER YOUR FEAR OF FAILURE!!!
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